Identity has multiple entities.  Materiality is an aspect of the identity of architecture as well as social permeability and scale. Identity has a DNA through which one can reveal or conceal. Image is given by form and site constraint, social interaction is program, and technology is material. Re-identified through visual connection, 

The denim jeans takes shape and re-identifies the image of the user, the building massing takes shape and re-identifies the image of the site. 
Form is given to re-identify with its industrial context. A visual connection is made to re-identify with its history. 

A social connection is made to re-identify its production background. Lastly, physical connections are made to re-identify to its materiality. Our site and building is a marker that re-establishes a new identity. It is a point of observation and interaction. 
We are re-identifying on multiple levels. It is through height that visual connections are made to gain access to view sheds. The idea of production is re-identified from the post-industrial context and with the idea of a vertical farm, the place of production.  An undulating surface creates a landscape re-identifying with the original parkland that once stood on this site.